FOR IMMEDIATE RELEASE
2004 New Year's Resolutions Bode Well for Economy
Scottsdale, AZ — December 2, 2003 — myGoals.com today announced its annual predictions describing what types of resolutions people are expected to make during the coming New Year's season.
myGoals.com, the Web's premiere site for setting and reaching personal and professional goals, bases its predictions on the current year's third quarter goal-setting activity. According to company data, people's resolutions are expected to break down as follows:
| New Year's Resolutions |
| 2003 |
|
2004* |
|
% Change |
 |
Health & Fitness
|
details
|
24 |
% |
|
22 |
% |
|
-2 |
 |
| Career |
details
|
27 |
|
|
18 |
|
|
-9 |
 |
| Personal Growth & Interests |
details
|
14 |
|
|
15 |
|
|
+1 |
 |
| Personal Finance |
details
|
8 |
|
|
11 |
|
|
+3 |
 |
| Time Management & Organization |
details
|
8 |
|
|
11 |
|
|
+3 |
 |
| Family & Relationships |
details
|
5 |
|
|
8 |
|
|
+3 |
 |
| Education & Training |
details
|
8 |
|
|
6 |
|
|
-2 |
 |
| Home Improvement & Real Estate |
details
|
3 |
|
|
5 |
|
|
+2 |
 |
| Recreation & Leisure |
details
|
3 |
|
|
3 |
|
|
+0 |
 |
* Projected ** Does not equal 100% due to rounding |
100% |
|
99%** |
|
|
|  | View Graphic

High Res Graphic for Print
Please feel free to use pie-chart graphics with credit to myGoals.com. |
A Brighter-Looking Future
"Things might actually be returning to normal," said Greg Helmstetter, CEO of myGoals.com. Last year, a staggering 27% of people's resolutions were career-related, an 18% increase from 2002. For New Year's 2004, however, a 9% drop in career goals may signal a return to business-as-usual.
"Deep concerns about jobs were so strong last year that career-related resolutions surpassed the usual top category, 'Health & Fitness,' " said Helmstetter. "This year, a marked drop in job-related goals shows that people are starting to focus more on other areas of their lives such as family, getting organized, and fixing up the house. That's good news for everybody."
This New Year's, "Health & Fitness" (which includes ever-popular weight-loss goals) is expected to reclaim its title as the most popular category of New Year's resolution.
Other noteworthy trends include a significant increase in expected resolutions related to investing in real estate.
"We're seeing a tremendous increase in goals to purchase rental properties," said Helmstetter. "Last year, we observed a sharp decrease in goals related to investing in stocks. It's safe to say that real estate is absorbing some of that investment capital. While real estate still remains a relatively small category of goals overall, resolutions to purchase rental properties -- ranging from single-family homes to large apartment buildings -- are significantly stronger than we've ever seen in the three years we've been collecting data."
See also: Tips for making good New Year's Resolutions
Our methodology
Breakdown of Resolutions by Category
2004 New Year's resolutions are expected to break down further as follows:
Health & Fitness Resolutions:
| Weight Loss | 44% |
| Health & Wellness | 13% |
| Exercise | 12% |
| General Fitness | 12% |
| Sports/Events | 7% |
Smoking, Drinking, Drugs, Caffeine | 5% |
| Cosmetic Enhancement | 4 % |
| Diet & Nutrition (Non-Weight-Loss) | 2% |
Actual goals people have recently set in this category:
"To lose 10 pounds"
"To sleep better"
"To be strong, sexy, and energetic!"
"To join the gym and go 3 times a week"
"To walk 30 minutes 3 times per week"
"To be immortal"
"To reduce stress in my life"
"To wash my face every night"
"To quit taking drugs"
"To run the New York City marathon"
Of Interest (Health & Fitness):
The most common amount of weight people want to lose is 10 pounds.
Quitting smoking is an extremely rare goal among users of this service.
Most goals related to competitive sports involve marathons and triathalons.
|
 |
Career Resolutions:
| Entrepreneurship | 27% |
| New Job & Promotion | 22% |
| Authorship & Publishing | 17% |
| Job Tasks & Performance (non-Sales) | 15% |
| Sales | 10% |
| Other | 10% |
Actual goals people have recently set in this category:
"To get a job in a CPA firm"
"To coach high-school football"
"To join the Army Reserve"
"To improve new hire retention"
"To start my own business"
"To write and sell a screenplay"
"To join the NYPD"
Of Interest (Career):
"To Start My Own Business" and "To Write and Sell a Screenplay" are two very popular goals for which we offer pre-made GoalPlans to help get people started.
|
Personal Growth & Interests:
| Writing | 24% |
| Hobbies, Activities & Interests | 19% |
| Attitude, Motivation & State of Mind | 18% |
| Spirituality | 16% |
| Community | 10% |
| Reading | 8% |
| Music | 6% |
Actual goals people have recently set in this category:
"To read two books per month"
"To become a yoga master"
"To learn to play the guitar"
"To live an adventurous, playful life"
"To keep a weekly journal"
"To start karate classes"
"To grow my own vegetables"
"To mentor a child"
|
 |
Personal Finance Resolutions:
| Debt Retirement | 48% |
| Income | 19% |
| Wealth | 7% |
| Investing | 7% |
| Taxes | 4% |
| Other | 14% |
Actual goals people have recently set in this category:
"To pay off my debt"
"To stick to a budget"
"To prepare my taxes on time"
"To have a net worth of $1,000,000"
"To understand personal finances"
"To make $175,000 per year"
Of Interest (Personal Finance):
"To Pay Off My Debt" is the single most popular resolution people set. We offer a pre-made GoalPlan, "To Pay Off My Debt" to help people get started.
|
Time Management & Organization Resolutions:
| Cleaning & Reducing Clutter | 30% |
| Getting Organized | 21% |
| Time Management | 16% |
| Habits | 9% |
| Projects | 9% |
| Goals About Setting Goals | 9% |
| Productivity | 7% |
Actual goals people have recently set in this category:
"To pay my bills online"
"To be punctual"
"To keep my car clean and maintained"
"To organize my photo albums"
"To set up a home filing system"
|
 |
Family & Relationship Resolutions:
| Family | 39% |
| Relationships & Friends | 39% |
| Social Skills & Image | 18% |
| Pets | 9% |
Actual goals people have recently set in this category:
"To send my wife flowers periodically"
"To be a better listener"
"To make some friends"
"To have a close, healthy, loving family"
"To spend more time with my family"
Of Interest (Family & Relationships):
"To Spend More Time with My Family" is a very popular goal for which we offer a pre-made Goalplan.
|
Education & Training Resolutions:
| Degrees | 48% |
| Learn Skill/Take Course | 22% |
| Test, Certificate & License | 13% |
| Success in School | 9% |
| Other | 9% |
Actual goals people have recently set in this category:
"To earn my master's degree"
"To get an associate's degree in art"
"To get into law school"
"To select an MBA program"
"To get my driver's license"
"To complete 6.001 at MIT OpenCourseWare"
"To learn HTML"
Of Interest (Education & Training):
Fifty-five percent of the degree-related goals sampled were seeking graduate degrees.
|
 |
Home Improvement & Real Estate Resolutions:
| Buying Rental Property | 33% |
| Home Improvement | 33% |
| Buying a Home | 11% |
| Moving | 11% |
| Other | 11% |
Actual goals people have recently set in this category:
"To buy our first home"
"To move out of the basement"
"To buy a 20-unit rental property"
"To buy a cabin on the river"
"To build a room onto my house"
Of Interest (Home Improvement & Real Estate):
We observed a dramatic increase in the number of goals related to buying rental properties (see quote above), jumping from approximately 10% to 33% of all goals set in the Home Improvement & Real Estate category.
|
Recreation & Leisure Resolutions:
| Travel & Vacations | 31% |
| Golf | 23% |
| Miscellaneous Activities | 46% |
Actual goals people have recently set in this category:
"To learn to swing dance"
"To learn to play golf"
"To spend more time outdoors"
"To buy a boat"
"To backpack through Europe"
"To take my wife to Venice"
|
 |
|
Methodology
myGoals.com's annual predictions of New Year's resolutions are based on the ordinary goal-setting activity of myGoals.com users during the third quarter of the current calendar year. Five hundred anonymized goals, set by the site's users, were selected at random and tabulated to generate the trends outlined above. No survey was involved. This is not a scientific study and should not be taken to represent the behavior of the entire U.S. population with statistical signficance. myGoals.com's userbase does, however, generally broadly represent the college-educated, adult, U.S. Web-surfing population.
About myGoals.com, Inc.
myGoals.com is the Web's premier site for setting, managing, and reaching personal and professional goals. Individuals can set as many goals as they like, creating custom Goalplans from scratch or selecting from a library of pre-made Goalplans that contain expert advice for accomplishing the goal. myGoals.com then sends email reminders to keep the individual on track, until the goal is accomplished. This subscription-based service is free to trial for 10 days. Gift certificates available.
# # #
NOW SCHEDULING INTERVIEWS
MEDIA CONTACT:
Anthony Helmstetter
myGoals.com, Inc.
(480) 948-1659
press@mygoals.com
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