FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Anthony Helmstetter
myGoals.com, Inc.
(480) 948-1659
press@mygoals.com
myGoals.com Unveils Web-Based Goal-Setting
at Prestigious DEMO Conference
Startup Defines New Category of
Web-Based Personal Productivity Tool
Phoenix, AZ — February 12, 2001 —
myGoals.com today announced the first mass-market Web service designed exclusively for setting, managing, and reaching personal and professional goals. With the launch of its service, myGoals.com defines a completely new category of personal productivity tool called Web-based "goal-setting."
Using myGoals.com's proven and patent-pending goal-setting process, individuals can set goals about anything they like, from losing weight, to hitting a sales quota, to buying a house, to sailing around the world. myGoals.com first helps you create a comprehensive plan for accomplishing your goal, and then keeps you focused and on track with user-defined reminders, tips, and recommendations designed to help you accomplish that goal.
"Everybody has goals, from college students to Fortune 500 CEOs," says Anthony Helmstetter, CEO of myGoals.com. "What's been missing until now is something that not only makes goal-setting fun and easy, but also keeps you on track over time. Goal-setting isn't about making a promise to yourself on New Year's, it's about staying focused on the big picture during the dozens of little decisions you make every day."
Designed for both personal and professional use, myGoals.com balances ease-of-use with no-nonsense effectiveness. "We've made goal-setting very approachable for people who've never written down a goal in their life," says Helmstetter. "Meanwhile, we've designed this to be a serious productivity tool with immediate benefits to professionals, employees, managers, and entire corporations."
myGoals.com is based on a unique goal-setting method that was refined over several years of live seminars with tens of thousands of participants. myGoals.com adapted this process into a Web-based format and then invented dozens of additional features, resulting in a product unlike anything that has ever existed online or offline.
"If there are things you'd like to accomplish, then we believe this is, without question, the best tool available to help you get them done," says Helmstetter. "Calendars and day planners are great for remembering appointments and avoiding schedule conflicts, but they utterly fail to put things into a longer-term context. If you want to accomplish a real goal, it takes a comprehensive and structured approach—a plan. myGoals.com helps you break down big complex tasks into manageable, bite-sized tasks. Then, after this planning process, we remind you about the things you've asked us to remind you about, and we constantly keep you focused on your longer-term objective, the bigger picture."
myGoals.com's announcement comes at DEMO 2001, one of the high-tech industry's most prestigious events for previewing the coming year's most promising new products. Hand-selected from over 1200 applicants, myGoals.com was named one of this year's "Companies to Watch" by the show's executive producers, Chris Shipley and Jim Forbes.
About myGoals.com, Inc.
Defining a new category of personal productivity tool called "goal-setting," myGoals.com is the first Web-based goal-setting application designed for high-volume and mass-market appeal. The company also provides goal management services for corporations and large organizations.
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